Better Office Supplies

Better Office Supplies (BOS) is an exciting and dynamic education supply business, catering specifically to schools, teachers, parents and those who run a home or small office.

Notions worked closely with Scott Wheeler, Owner of BOS, guiding him through a naming exercise and design identity sessions. Scott was seeking an identity that captured his business’s connection to schools and the community. A full brand identity, style guide and supporting marketing collateral (including vehicle signage and point of sale) were required in the scope of works.

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Challenge

Scott challenged Notions Design to develop a name that stood out in the market, one that was different and memorable. The name and designs had to represent community, schools, education and quality as well as keep a connection to office supplies.

Outcome

As the connection to community, schools and education was a priority for BOS, Notions Design chose a colour scheme of green and grey to represent growth and reliability. Since BOS’s core business is selling school books /stationery and learning tools and supplies, we incorporated page-related imagery in the logo. This combined met the client brief to connect the two parts of the business and Scott was very pleased with the results.