BRAND IDENTITY STRATEGY.

40 years delivering transformational results.

Identity Discovery

This session sees us work together as we examine your goals, your vision, values, pain points and future business goals. We develop “ideal customer” personas to understand your business’s identity and how to best attract your target markets.

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Naming Services

Having the right name for your business is critical in the recognition and growth of your business. We can help you find your name and ensuring its trademark and domain are available – locally and internationally.

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Brand Identity Design

Backed by 40 years of experience and informed by close client collaboration, we create a high-quality logo and “look” for your business through designs that reflect who you are and where you want to take your business.

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Messaging & Marketing

From slogans and captivating copy to stationery, packaging, capability statements, brochure designs, signage and more; we produce marketing collateral that captures your identity and directly speaks to your target markets.

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Brand Guidelines

We create style and brand guidelines to help apply your brand identity and concepts into your marketing collateral. This includes typography, colours, graphics and outlines a set of rules associated with using your logo.

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Identity Discovery

Naming Services

Brand Identity Design

Messaging & Marketing

Brand Guidelines

Deanne Murray / Director.
Thomas Jreige / Director at Cyber Cerberus.
Stephen Wigley / Director at Burning Fruit.
Scott Wheeler / Business Owner.
Susanna Wolz / Chief Content Creator.
Matt Coxall / Director at Biotune Chiropractic.
Jeff Miles / The Business Doctor.
  • Attitude
  • Edgy
  • Streetwise
Swagger

By chance we were given a referral by one of our clients for a coffee roasting company. Turns out we had actually worked on their brand mark some 12 years earlier. It’s a small world!

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Swagger
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  • Clarity
  • Corporate
  • Nautical
Darwin Port

Darwin Port was seeking a fresh, new look for their Annual Report but still wanted to use their existing style guide and brand.

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Darwin Port
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  • Corporate
  • Knowledgable
  • Technical
Connectiv IQ

Thomas Jreige, a long-time client and friend of Notions Design, asked us for our help to develop an exciting new brand identity for his company – ConnectivIQ

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Connectiv IQ
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  • Appropriate
  • Fresh
  • Professional
Oasis Landscapes

Oasis Landscapes was referred to Notions Design from another trade-based customer who had been pleased with our work. Oasis Landscapes was seeking a clean, organic logo to reflect their name and core business – landscaping.
 

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Oasis Landscapes
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  • Artisan
  • Cultural
  • Earthy
WA Artisan Food Group

WA Artisan Food Group was referred to us by another client and asked Notions Design to be creative and flexible when designing a logo (and other marks) for their new business.

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WA Artisan Food Group
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  • Clean
  • Cultural
  • English
The British Chippy

Working with The British Chippy was great fun. They came to us seeking a re-brand of an existing business to help them expand and grow in the long-term.

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The British Chippy
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  • Corporate
  • Energetic
  • Professional
Enertech

Enertech came to us through one of our many networking groups. What impressed us most was the sheer energy and enthusiasm the owner had towards his business vision and goals.

 

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Enertech
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  • Memorable
  • Natural
  • Organic
Alchemy of the Heart

It soon became obvious that the business and brand identity of Alchemy of the Heart was very personal to our client.

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Alchemy of the Heart
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  • Approachable
  • Professional
  • Tradesmen
Diamond Concreting

Diamond Concreting approached Notions Design with an urgent need to create a brand identity.

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Diamond Concreting
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  • Digital
  • Marketing Collateral
  • Point of Sale
  • Signage
Blackbox

BlackBox Control provides innovative, customisable vehicle tracking solutions that allow management and control of mobile and fixed assets.

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Blackbox
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  • Capability Showcase
  • Informative
  • Professional
Geppettos

Our dear friends at Geppettos Carpentry reached out to us seeking a Capability Statement to showcase their superior service and workmanship but this wasn’t the first time we had worked together

 

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Geppettos
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  • Branded
  • Capabilities
  • Professional
Tele Radio

Notions Design was commissioned to produce new marketing collateral for Tele Radio Australia. The challenge was to create a Capability Statement-style brochure to target specific industry sectors.

 

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Tele Radio
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  • Dependable
  • Experienced
  • Technical
Dizza Communications

Dizza Communications engaged Notions Design to produce a new brand identity. Since then, we have worked together to design and deliver other collateral items including a Capability Overview – a “must-have” for businesses wishing to submit tenders for contract work.

 

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Dizza Communications
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  • Friendly
  • Safe
  • Technical
TripStop

Thank you to the team at Burning Fruit for commissioning Notions Design to re-brand Tripstop, as part of their work in developing Tripstop’s new online experience.

 

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TripStop
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  • Australian
  • Friendly
  • Modern
Red Ochre Coffee

A mutual business friend referred the Red Ochre Coffee team to us as they were seeking a unique identity for their new coffee brand. The main criteria? It had to say “Australia” to its customers.

 

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Red Ochre Coffee
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    Brand Expert
    Wayne Curtis

    Wayne’s thirst for knowledge and learning sees him continually strive to develop on-trend, unique, and creative solutions to support his clients.

    Brand Identity Agency Australia

    In today’s highly competitive market, a strong brand identity is crucial for businesses to stand out and connect with their target audience. At Notions Design, we are a renowned brand identity agency in Australia that specialises in crafting compelling brand narratives that resonate with your customers.

    What is a Brand Identity Agency?

    A brand identity agency is a specialised firm that helps businesses create, develop, and manage their visual brand elements and identity. These agencies are staffed with professionals who excel in brand design, graphic design, and the creation of cohesive style guides for consistent branding across all touchpoints.

    What Services Do Australian Brand Identity Agencies Offer?

    Australian brand identity agencies offer comprehensive services to help businesses establish and maintain a strong brand presence. These services typically include:

    Brand Strategy and Positioning Services

    • Developing a unique brand identity and market position: Defining visual elements that reflect a brand’s essence, values, and unique appeal to stand out from competitors.
    • Crafting a compelling brand style and messaging guidelines: Creating consistent visual and thematic guidelines that communicate the brand’s value proposition.
    • Identifying target audiences preferences: Research to understand the needs, preferences, and behaviours of the brand’s target market segments

    Brand Identity Design Services

    • Logo design and visual identity creation: Developing a unique logo, colour palette, typography, and other visual elements that capture the brand’s personality.
    • Colour palette selection and typography choices: Choosing colours and fonts that enhance the brand’s desired aesthetic and messaging.
    • Creating brand guidelines for consistency: Establishing guidelines for consistently applying the brand identity across various touchpoints.

    Brand Messaging and Storytelling Services

    • Defining visual tone and brand messaging: Crafting a tone and visual style that aligns with the brand’s personality across all channels.
    • Ensuring cohesive brand visuals across platforms: Applying visual identity consistently across digital and physical media to reinforce brand recognition.

    Brand Experience and Customer Touchpoint Services

    • Creating visually consistent customer touchpoints: Ensuring that all interactions with the brand reflect a unified look and feel that reinforces the brand’s values.
    • Optimizing visual brand touchpoints: Enhancing elements like packaging and in-store displays to align with the brand’s visual strategy for maximum impact.

    Digital Branding Services

    • Website design to reflect brand identity: Creating websites that convey the brand’s visual identity and ensure a seamless user experience.
    • Social media branding with consistent visuals: Developing social media visuals and content that align with the brand’s identity and engage the target audience.

    Packaging Design Services

    • Designing packaging aligned with brand aesthetics: Creating packaging that reflects the brand’s visual style and leaves a memorable impression.
    • Adapting packaging designs for various product lines: Tailoring packaging elements to maintain consistency across product categories.

    What is the Typical Branding Process at Australian Agencies and Notions Design?

    Client Onboarding and Discovery Phase

    At Notions Design, we begin with in-depth client discussions to fully understand their business, objectives, and challenges. This includes interviews and workshops with key stakeholders and defining the project scope with clear deliverables, timelines, and budgets.

    Market Research and Competitive Analysis Phase

    Our team conducts detailed market research to understand target audience preferences and behaviours, alongside competitive analysis to identify opportunities for distinctive visual identity and differentiation.

    Brand Strategy Development Phase

    We define the brand’s purpose, values, and personality, which guide all visual branding decisions. This phase includes developing brand elements like the logo, colour palette, and typography, ensuring each reflects the brand’s unique identity.

    Brand Identity Creation Phase

    Concepts for the brand’s visual identity, including logo, colour palette, and typography, are developed and refined. We ensure these elements align with the strategic vision through comprehensive brand guidelines and asset libraries.

    Brand Implementation and Rollout Phase

    Notions Design implements the new brand identity across all customer touchpoints and develops branded collateral. This phase culminates in an internal and external launch to introduce the refreshed brand.

    Brand Monitoring and Maintenance Phase

    We continuously monitor brand performance and customer perceptions, making necessary adjustments to ensure the brand identity remains consistent and aligned with its strategic goals and market dynamics.

    Branding Services at Notions Design

    Our brand identity process at Notions Design is collaborative and tailored to create a unique, cohesive visual identity that resonates with your audience. We begin by deeply understanding your business, industry, and target audience. From there, we develop strategic visual identity elements that set you apart from the competition.

    If you’re looking to elevate your brand identity and make a lasting impression in the Australian market, our team at Notions Design is here to help. Contact us today at [email protected] or +61 413 866 379 to schedule a consultation and discuss how we can bring your brand to life.

    Frequently Asked Questions

    How long does the brand identity process take?

    The duration of the brand identity process can vary depending on the scope of work and the complexity of your project. At Notions Design, we work closely with you to understand your needs and provide a realistic timeline for the entire process.

    How much does developing brand identity cost?

    The cost of brand identity services can vary depending on factors such as the size of your business, the scope of work, and the level of customisation required. At Notions Design, we offer transparent pricing and work within your budget to deliver exceptional results.

    Meet Wayne
    1970
    Aged 5
    1984
    Aged 19
    1987
    Aged 22
    1991
    Aged 26
    1994
    Aged 29
    2011
    Aged 46
    Age 56
    Present day 2021