40 years delivering transformational results.
This session sees us work together as we examine your goals, your vision, values, pain points and future business goals. We develop “ideal customer” personas to understand your business’s identity and how to best attract your target markets.
View BrandsHaving the right name for your business is critical in the recognition and growth of your business. We can help you find your name and ensuring its trademark and domain are available – locally and internationally.
View BrandsBacked by 40 years of experience and informed by close client collaboration, we create a high-quality logo and “look” for your business through designs that reflect who you are and where you want to take your business.
View BrandsFrom slogans and captivating copy to stationery, packaging, capability statements, brochure designs, signage and more; we produce marketing collateral that captures your identity and directly speaks to your target markets.
View BrandsWe create style and brand guidelines to help apply your brand identity and concepts into your marketing collateral. This includes typography, colours, graphics and outlines a set of rules associated with using your logo.
View BrandsIdentity Discovery
Naming Services
Brand Identity Design
Messaging & Marketing
Brand Guidelines
By chance we were given a referral by one of our clients for a coffee roasting company. Turns out we had actually worked on their brand mark some 12 years earlier. It’s a small world!
ExploreOne of our clients referred us to a coffee roasting company but it turns out we had actually worked on one of their brand marks some 12 years earlier! Perth is such a small world, but we were delighted to cross paths again. We were challenged to develop a brand with an edgy “street” feel and loads of attitude. The result was a unique, hand drawn typeface and photographic style with attitude. Our client felt it met all aspects of his brief and they were really excited about it. We thoroughly enjoyed working on this and look forward to working with the team again soon.
Darwin Port was seeking a fresh, new look for their Annual Report but still wanted to use their existing style guide and brand.
ExploreDarwin Port was seeking a fresh, new look for their Annual Report but still wanted to use their existing style guide and brand. The team, based in Darwin, Northern Territory, worked very closely with Notions Design and the final result was a modern, nautical themed Annual Report which featured clear and concise infographics.
Oasis Landscapes was referred to Notions Design from another trade-based customer who had been pleased with our work. Oasis Landscapes was seeking a clean, organic logo to reflect their name and core business – landscaping.
Thomas Jreige, a long-time client and friend of Notions Design, asked us for our help to develop an exciting new brand identity for his company – ConnectivIQ
ExploreThomas Jreige, a long-time client and friend of Notions Design, asked us for our help to develop an exciting new brand identity for his company – ConnectivIQ. Of course we jumped at the opportunity to work together and we created a look that reflected his vision for the company. Working with Thomas, Kristen and the team was a great experience, and we look forward to working together again soon.
Oasis Landscapes was referred to Notions Design from another trade-based customer who had been pleased with our work. Oasis Landscapes was seeking a clean, organic logo to reflect their name and core business – landscaping.
Oasis Landscapes was referred to Notions Design from another trade-based customer who had been pleased with our work. Oasis Landscapes was seeking a clean, organic logo to reflect their name and core business – landscaping. Notions Design is committed to ensuring all our work accurately reflects the client’s business. The end result was a professional, fresh logo which captured Oasis Landscape’s needs.
WA Artisan Food Group was referred to us by another client and asked Notions Design to be creative and flexible when designing a logo (and other marks) for their new business.
ExploreWA Artisan Food Group was referred to us by another client and asked Notions Design to be creative and flexible when designing a logo (and other marks) for their new business. Notions Design worked with WA Artisan Food Group to really understand their brand direction and we delivered a rustic, artisan-styled logo design to appeal to their target market.
Working with The British Chippy was great fun. They came to us seeking a re-brand of an existing business to help them expand and grow in the long-term.
ExploreWorking with The British Chippy was great fun. They came to us seeking a re-brand of an existing business to help them expand and grow in the long-term. It was important to The British Chippy team that their history be recognised and reflected in their rebrand. We worked together and found a good way to capture this was by incorporating imagery of the old newspaper wraps which they still use to wrap their fish and chip orders in today.
Notions Design ensured the newspapers were a strong visual component in their identity structure and was reflected in all marketing and signage collateral. The client loved it!
Enertech came to us through one of our many networking groups. What impressed us most was the sheer energy and enthusiasm the owner had towards his business vision and goals.
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Enertech came to us through one of our many networking groups. What impressed us most was the sheer energy and enthusiasm the owner had towards his business vision and goals. We took that energy and worked with him to help name and create an icon for the business. The result accurately captured the persona of the owner and business and met his needs in the short and long-term.
It soon became obvious that the business and brand identity of Alchemy of the Heart was very personal to our client.
ExploreIt soon became obvious that the business and brand identity of Alchemy of the Heart was very personal to our client. We spent a lot of time together to ensure Notions Design understood the client and this enabled us to capture her personality in the business’s brand identity. We created a very unique, personal icon and logo suite incorporating her star sign (Aquarius), her love for horses, and her connection with the universe and water. Our client’s reaction was very emotional and we were proud to have exceeded her expectations.
Diamond Concreting approached Notions Design with an urgent need to create a brand identity.
ExploreDiamond Concreting approached Notions Design with an urgent need to create a brand identity. Things were moving quickly for this young building trade business but they recognised the importance of having a brand identity that looked professional and could attract the clients they were targeting. We worked together to capture a comprehensive brief and met expectations quickly, without fuss. The client was ecstatic with the end result and so were we.
BlackBox Control provides innovative, customisable vehicle tracking solutions that allow management and control of mobile and fixed assets.
ExploreBlackBox Control provides innovative, customisable vehicle tracking solutions that allow management and control of mobile and fixed assets.
BlackBox Control was looking for help to initially develop a Company Values brochure and was referred to us from a networking event. They were so happy with our work that we were invited back to revamp their existing marketing products and collateral.
Our dear friends at Geppettos Carpentry reached out to us seeking a Capability Statement to showcase their superior service and workmanship but this wasn’t the first time we had worked together
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Our dear friends at Geppettos Carpentry reached out to us seeking a Capability Statement to showcase their superior service and workmanship but this wasn’t the first time we had worked together. A few years ago, we created their brand identity, and we are still working together to create value for their business today. Geppettos Carpentry has just celebrated 10 years in business and we are delighted to have helped support them along the way.
Notions Design was commissioned to produce new marketing collateral for Tele Radio Australia. The challenge was to create a Capability Statement-style brochure to target specific industry sectors.
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Notions Design was commissioned to produce new marketing collateral for Tele Radio Australia. The challenge was to create a Capability Statement-style brochure to target specific industry sectors. The brochure needed to highlight Tele Radio’s complete in-house service offerings including problem solving, software development and custom branding of equipment.
Dizza Communications engaged Notions Design to produce a new brand identity. Since then, we have worked together to design and deliver other collateral items including a Capability Overview – a “must-have” for businesses wishing to submit tenders for contract work.
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Dizza Communications engaged Notions Design to produce a new brand identity. Since then, we have worked together to design and deliver other collateral items including a Capability Overview – a “must-have” for businesses wishing to submit tenders for contract work. Dizza is a very dynamic company that needs to keep evolving as well as being flexible enough to easily tailor this brochure many times to meet the needs of specific target markets.
Thank you to the team at Burning Fruit for commissioning Notions Design to re-brand Tripstop, as part of their work in developing Tripstop’s new online experience.
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Thank you to the team at Burning Fruit for commissioning Notions Design to re-brand Tripstop, as part of their work in developing Tripstop’s new online experience. We love collaborating with good people – it ensures we achieve the best results for our clients!
Tripstop is a concrete jointing system for sustainable public footpaths and cycleways. Notions Design developed Tripstop’s foundational logo mark and style guide to support Burning Fruit’s marketing initiatives.
A mutual business friend referred the Red Ochre Coffee team to us as they were seeking a unique identity for their new coffee brand. The main criteria? It had to say “Australia” to its customers.
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A mutual business friend referred the Red Ochre Coffee team to us as they were seeking a unique identity for their new coffee brand. The main criteria? It had to say “Australia” to its customers. Notions Design really enjoyed this challenge and based a design on a hand-drawn font and the iconic Native Australian Grass Tree. The client loved our work so much, they referred us to many other businesses who we continue to work with today.
Wayne’s thirst for knowledge and learning sees him continually strive to develop on-trend, unique, and creative solutions to support his clients.
In today’s highly competitive market, a strong brand identity is crucial for businesses to stand out and connect with their target audience. At Notions Design, we are a renowned brand identity agency in Australia that specialises in crafting compelling brand narratives that resonate with your customers.
A brand identity agency is a specialised firm that helps businesses create, develop, and manage their brand identity and perception. These agencies are staffed with professionals with expertise in brand strategy, graphic design, marketing, and communications.
Australian brand identity agencies offer comprehensive services to help businesses establish and maintain a strong brand presence. These services typically include:
At Notion Design, we begin with in-depth client discussions to fully understand their business, objectives, and challenges. This includes interviews and workshops with key stakeholders and defining the project scope with clear deliverables, timelines, and budgets.
Our team conducts detailed market research to understand target audience preferences and behaviours, alongside competitive analysis to identify opportunities for differentiation and unique value propositions.
We define the brand’s purpose, values, and personality, which guide all branding decisions. This phase also involves crafting a clear brand positioning statement and developing a strategic brand architecture.
Concepts for the brand’s visual identity, including logo, colour palette, and typography, are developed and refined. We ensure these elements align with the strategic vision through comprehensive brand guidelines and asset libraries.
Notion Design implements the new brand identity across all customer touchpoints and develops branded collateral. This phase culminates in an internal and external launch to introduce the revamped brand.
We continuously monitor brand performance and customer perceptions, making necessary adjustments to ensure the brand identity remains consistent and aligned with its strategic goals and market dynamics.
Our branding process at Notions Design is collaborative and tailored to your specific needs. We start by deeply understanding your business, industry, and target audience. From there, we develop strategic brand positioning and visual identity that set you apart from the competition.
If you’re looking to elevate your brand identity and make a lasting impression in the Australian market, our team at Notions Design is here to help. Contact us today at [email protected] or +61 413 866 379 to schedule a consultation and discuss how we can bring your brand to life.
The duration of the brand identity process can vary depending on the scope of work and the complexity of your project. At Notions Design, we work closely with you to understand your needs and provide a realistic timeline for the entire process.
The cost of brand identity services can vary depending on factors such as the size of your business, the scope of work, and the level of customisation required. At Notions Design, we offer transparent pricing and work within your budget to deliver exceptional results.