This session sees us work together as we examine your goals, your vision, values, pain points and future business goals. We develop “ideal customer” personas to understand your business’s identity and how to best attract your target markets.
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Having the right name for your business is critical in the recognition and growth of your business. We can help you find your name and ensuring its trademark and domain are available – locally and internationally.
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Backed by 40 years of experience and informed by close client collaboration, we create a high-quality logo and “look” for your business through designs that reflect who you are and where you want to take your business.
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From slogans and captivating copy to stationery, packaging, capability statements, brochure designs, signage and more; we produce marketing collateral that captures your identity and directly speaks to your target markets.
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We create style and brand guidelines to help apply your brand identity and concepts into your marketing collateral. This includes typography, colours, graphics and outlines a set of rules associated with using your logo.
View BrandsIdentity Discovery
Naming Services
Brand Identity Design
Messaging & Marketing
Brand Guidelines
Here’s how we work and what you can expect when working with Notions Design:
Email us or submit an online form, telling us a little about yourself, what you’re trying to achieve, and/or what problem you’re trying to solve – what’s brought you here?
Provide your contact details and a little bit about your business, requirements and budget (where possible).
This information helps us understand what drives you and your team and identifies focus for Notions Design to assist you.
We will then get in touch to organise a catch-up or gather a bit more information.
The Identity Discovery session helps us (and you!) to understand your business’s identity and how it’s unique to your competitors. Here, we examine your goals, your vision, values, pain points and what you’re trying to achieve and together, we develop “ideal customer” personas.
Personas help identify who is buying from you and why, and how they feel about your company.
We may look at:
We use this information to develop a Brand Identity unique to your business.
Once you have a clear Brand Identity, we will work with you to develop a Brand Strategy to help you effectively communicate and market your product/service to your ideal customers… and grow your business.
A carefully considered and crafted Brand Strategy identifies ways to connect your voice, your message, your visuals, and your brand with your customer.
A Brand Strategy underpins innovative, unique design work and drives clear messaging and marketing to align with your business goals.
Guided by the Brand Strategy (and 40 years of experience!), we create high-quality designs to capture your identity and directly speak to your target markets.
From colour palettes, style guides, logos, flyers, brochure designs and more, we create the “look”, the messaging and the marketing collateral to attract your ideal client.
We work collaboratively to ensure our designs reflect your business needs and identified growth opportunities.
Intentional, purposeful, carefully considered designs that are “on-trend” and speak directly to your market using clear, concise messaging – that’s what we are about.
Step 4 brings all your hard work together to develop and print marketing material to help get your business where you want it to go.
We provide end-to-end project management support to oversee the implementation of your Brand Strategy and designs into actual marketing products to support your vision.
We work with trusted partners and experts to convert your design concepts into:
Armed with sleek new marketing collateral that accurately reflects your brand, you’re now ready to reinvigorate your business, excite your staff, attract new target markets and stand out from the pack.
By chance we were given a referral by one of our clients for a coffee roasting company. Turns out we had actually worked on their brand mark some 12 years earlier. It’s a small world!
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Darwin Port was seeking a fresh, new look for their Annual Report but still wanted to use their existing style guide and brand.
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Thomas Jreige, a long-time client and friend of Notions Design, asked us for our help to develop an exciting new brand identity for his company – ConnectivIQ
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Oasis Landscapes was referred to Notions Design from another trade-based customer who had been pleased with our work. Oasis Landscapes was seeking a clean, organic logo to reflect their name and core business – landscaping.
WA Artisan Food Group was referred to us by another client and asked Notions Design to be creative and flexible when designing a logo (and other marks) for their new business.
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Working with The British Chippy was great fun. They came to us seeking a re-brand of an existing business to help them expand and grow in the long-term.
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Enertech came to us through one of our many networking groups. What impressed us most was the sheer energy and enthusiasm the owner had towards his business vision and goals.
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It soon became obvious that the business and brand identity of Alchemy of the Heart was very personal to our client.
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Diamond Concreting approached Notions Design with an urgent need to create a brand identity.
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BlackBox Control provides innovative, customisable vehicle tracking solutions that allow management and control of mobile and fixed assets.
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Our dear friends at Geppettos Carpentry reached out to us seeking a Capability Statement to showcase their superior service and workmanship but this wasn’t the first time we had worked together
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Notions Design was commissioned to produce new marketing collateral for Tele Radio Australia. The challenge was to create a Capability Statement-style brochure to target specific industry sectors.
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Dizza Communications engaged Notions Design to produce a new brand identity. Since then, we have worked together to design and deliver other collateral items including a Capability Overview – a “must-have” for businesses wishing to submit tenders for contract work.
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Thank you to the team at Burning Fruit for commissioning Notions Design to re-brand Tripstop, as part of their work in developing Tripstop’s new online experience.
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A mutual business friend referred the Red Ochre Coffee team to us as they were seeking a unique identity for their new coffee brand. The main criteria? It had to say “Australia” to its customers.
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