Secure Power Solutions (Brand Design)

  • Marketing Collateral

Having the right name for your business can be critical in the recognition and growth of your business. Our Identity Discovery sessions can help to draw out some name suggestions that reflect your goals, vision for your business and what’s important to you and your clients. We also have a stand-alone naming service which will research, create and check your business name. Once you’ve chosen a name, however, you need to make sure it’s not already taken and then take steps to register it.

Wayne has more than 40 years’ experience across advertising, marketing and design. He uses this knowledge to help clients better understand their business, their values and goals, the market they operate in, their competitors and identify areas of disconnect between these. Once businesses understand these aspects, Wayne helps them to develop a unique growth strategy tailored to meet their specific business goals. This branding strategy captures the messaging, colours, fonts etc to create innovative designs to attract target audiences and drive growth. These designs are then applied to marketing collateral such as logos, flyers, brochures, capability statements, websites, vehicle signage, banners, business cards and more. See our Services page for more information.

Here is the simplest way to describe the difference between brand, branding, identity and a logo:

  • Brand – The meaning that people attach to your organisation, product or service.
  • Branding – The management of a brand’s meaning.
  • Identity – The sensory elements that are used to identify a brand.
  • Logo – A mark or icon that identifies the business in its simplest form. A logo is not a brand.

So, if your brand is what your customers think of you when you’re not there, how can you change their opinion and try to influence how they feel about you? This is where your “branding” and “brand identity” come into play.
Some key elements that make up brand identity include:

  • Your logo
  • Colour palette
  • Typography style
  • Graphic elements
  • Different logo layouts and treatments
  • Corporate typefaces (primary and secondary fonts)
  • A consistent style for images and message
  • Sound, touch, smell

Remember! Your logo is not your brand or your identity. There is an entire process behind branding, and only with a good grasp of the emotional aspect and the physical aspect of your business, can you build a brand that will succeed.

Understanding your brand, your target market, your competitors and pain points, enables you to make informed choices about your marketing strategy and the designs that best capture who you are and where your business is going.