The Identity Discovery session helps us (and you!) to understand your business’s identity and how it’s unique to your competitors. Here, we examine your goals, your vision, values, pain points and what you’re trying to achieve and together, we develop “ideal customer” personas.
Personas help identify who is buying from you and why, and how they feel about your company.
We may look at:
- What do you want your clients to feel or know about you?
- Do you know how others perceive your brand?
- Are you using the right language to entice the right people for your product/service?
- What motivates your customers to choose you over others?
- Which markets are right for your business?
- Are your customer’s needs being met with the way you market your service/product?
We use this information to develop a Brand Identity unique to your business.