Stationery and paper stock tips

blog1Incorporate your logo and its colour scheme throughout your stationery. This goes a long way to building your brand and style.

Keep information to a minimum, too much detracts from what you’re trying to achieve… simple communication – basic contact details combined with your logo and a simplified outline of your product or service.

Quality paper stocks really do make a difference when you’re trying to look professional… cheap stocks tend to have the opposite effect. A good stock will create the right perception about your company. For example a thick heavyweight stock used for your business card demands attention, a flimsy cheap lightweight stock looks weak and will not stand up to the rigours of business card usage.

Print knowledge also helps when choosing certain colour schemes and outcomes. For instance if black is being used in a brochure in large areas, quite often it does not print dark enough. An experienced designer uses a multi-colour combination to create the richest black possible without it appearing to have any colours added to it.

Different finishes can achieve wide and varied outcomes. Incorporating effects such as laminating, embossing, foiling and UV gloss for example, are just some methods that will help your product stand out from the crowd.

In-house printing of stationery… something as simple as choosing the right paper stock for your stationery, can have great results or poor results depending on the type of office printer you are using. Some stocks do not perform well on certain office printers.  At Notions we have extensive knowledge of most problems and the best way to avoid them.

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