Logo design – simple tips

Before you think about the design of your logo, take the time to research your direct competition. Study their style and colour choices along with their overall look and feel. This will give you something to contrast with when developing your new style.

n_logoWhen producing logo artwork always make sure it is vectorized (unless you are incorporating an actual photograph). This ensures that when you scale up or scale down your logo to suit your future needs, you won’t lose any of the quality.

Choose your colours carefully to be sure they will convert correctly in all mediums from CMYK (colour) to RGB and PMS. (Some CMYK colours do not convert well to PMS).

Make sure colour selection is taken into account if your company plans to move, go global or be represented overseas. Different colours have different meanings in other cultures.

Font selection is critical if your logo is to be used in very small sized production such as small packaging or stickers. Simple, open easy-to-read fonts work best for small production. What type of surfaces will it be printed on? This will also make a difference to the overall readability.

Make sure all fonts are converted to curves to prevent a font defaulting when the files are being used on different operating systems.

Knowing what you want and having a clear brief and direction helps tremendously when designing a new logo. Take the time to think about and plan what you want to achieve…what direction will your business be taking in the future? How will this impact on your logo?

A logo should be unique, simple and communicate well. But remember it does not need to tell your whole business story. It is the face of your business, make it recognisable. Above all understand that this process takes a certain amount of time and effort.

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