Challenge
Given a broad brief reflective of Warlitj’s deep roots in the industry and its focus on sustainable practices, Notions Design embarked on an extensive discovery process. Through a series of detailed interviews and strategic planning sessions, we gained insights that were vital in sculpting a new brand identity that not only resonates with the construction and infrastructure sectors but also pays homage to Warlitj’s First Nations heritage.
Outcome
Under the leadership of founders David Macdonald and Murray Jones, Warlitj has built a reputation as the trusted choice for large-scale, complex projects requiring meticulous attention to industry standards and regulations. Leveraging this legacy, Notions Design crafted a suite of new branding concepts. We meticulously managed the rollout of Warlitj’s refreshed identity, ensuring that every touchpoint, from sales collateral to presentation materials, reflects the innovation, integrity, and community focus at the heart of their operations.
