Challenge
Notions Design was tasked with finding a unique, unregistered name for a new financial sector client, a task complicated by the sector’s saturated market. We needed a name that not only avoided existing trademarks but also resonated deeply with the client’s vision and market positioning. Our role extended beyond just naming; we were required to create a comprehensive brand identity system that aligned with the client’s strategic objectives and branding aspirations.
Navigating through the complexities of trademark databases and industry norms, we engaged in a meticulous naming process that involved extensive research and brainstorming sessions. To ensure the client’s full engagement and understanding, we provided transparency at each step of the process. This collaborative approach facilitated more informed decision-making, helping us zero in on a name that was both unique and meaningful.
Outcome
A preliminary mini-brand discovery session conducted online proved instrumental in refining our understanding of the client’s direction and goals. This session provided valuable insights into the client’s vision, allowing us to tailor the brand identity system to their specific needs. The resulting name and brand identity were well-received, effectively capturing the essence of the client’s future aspirations. The project culminated in the delivery of a cohesive suite of marketing materials that positioned the client for success in their upcoming financial sector initiatives. The new branding not only met but exceeded the expectations set out in the brief, providing a solid foundation for their future growth and market presence.
