Challenge
Notions Design was tasked by Mezzstor, a company specializing in mezzanine flooring solutions, to re-brand its identity. Our mission was to create a distinctive and compelling brand identity that would clearly represent Mezzstor’s unique position in the market and align with its strategic goals.
Given the competitive nature of the mezzanine flooring industry, we faced the challenge of developing a brand identity that would stand out. We conducted extensive research and brainstorming sessions to thoroughly understand Mezzstor’s vision and market positioning. Throughout the process, we ensured transparency and active client involvement to facilitate informed decision-making and align the re-brand with Mezzstor’s objectives.
Outcome
An initial online mini-brand discovery session was pivotal in deepening our grasp of Mezzstor’s objectives and strategic vision. This session revealed crucial details about the company’s vision and key buyer profiles, which allowed us to tailor the re-branding efforts to their specific requirements.
The outcome of the re-branding was outstanding. It effectively embodied Mezzstor’s vision and resonated strongly with its target market. We produced a comprehensive set of marketing materials that not only bolstered Mezzstor’s position in the mezzanine flooring industry but also effectively engaged their main buying personas. The new brand identity surpassed expectations, laying a solid groundwork for Mezzstor’s ongoing success and expansion in the market.
