Challenge
Link Accounting & Business Solutions sought a comprehensive rebranding to better reflect their expansive range of services and modernise their market presence. The task involved not just a fresh visual identity but also a deep dive into the brand’s core values and market positioning.
Our approach began with a full brand discovery workshop to thoroughly understand Link’s unique strengths and client needs. This immersive session allowed us to gather crucial insights and align the new branding strategy with their business goals. We aimed to create a brand identity that encapsulated their commitment to providing exceptional accounting and business solutions while differentiating them in a competitive landscape.
Outcome
The brand discovery workshop was instrumental in shaping the new direction for Link Accounting & Business Solutions. Through this collaborative process, we developed a revitalised brand identity that resonated with their target audience and highlighted their expertise.
The outcome included a complete suite of rebranded marketing materials that effectively communicated Link’s enhanced service offerings and market positioning. This rebranding not only reinforced their professional image but also positioned them for continued success and growth in the accounting and business solutions sector.
