Challenge
Lights On Handwriting, a cutting-edge educational app designed for handwriting improvement and testing, needed a fresh brand identity to launch effectively in the education technology space. The task was to develop a distinctive and engaging brand that conveyed the app’s commitment to enhancing handwriting skills and academic performance.
To achieve this, we conducted an extensive brand discovery workshop. This session was crucial in understanding the app’s core mission, its target audience, and its unique value propositions. Our goal was to create a brand identity that not only stood out but also resonated deeply with educators, students, and parents alike.
Outcome
The brand discovery workshop provided valuable insights that guided the development of Lights On Handwriting’s new identity. By aligning the brand with its educational objectives and user needs, we crafted a unique and compelling visual and messaging strategy.
The final brand identity featured an engaging design and a suite of marketing materials that communicated the app’s innovative approach to handwriting education. This new identity successfully positioned Lights On Handwriting as a leader in its field, setting the stage for impactful growth and a strong market presence.
