Challenge
Handy Fixers Group sought out Notions Design to refresh their brand in order to target a wider range of projects. Their previous logo and brand identity didn’t align with their goal of competing with larger firms. After gathering detailed insights through a thorough brief and interviews, Notions Design created several new concepts. Once a design was selected, we oversaw the development of the new identity system and the preparation of a Capability Statement.
Outcome
A preliminary onsite discussion with Handy Fixers Group gave us a clear understanding of their rebranding objectives and the target audience for the Capability Statement. We crafted a new logo that effectively captured their broadened business scope and reinforced it with a cohesive brand design creating a vibrant and memorable colour scheme. The final result was well-received by all, delivering the necessary marketing materials for their future projects.
