Challenge
Notions Design was engaged by EcomExperts, a new SEO agency, to develop a unique and compelling brand identity that would stand out in a competitive market. Our task was to create a brand identity system that not only captured the agency’s vision but also resonated with its strategic objectives and market positioning.
Navigating through the complexities of the SEO industry, we conducted extensive research and brainstorming sessions to understand EcomExperts’ needs. We maintained transparency throughout the process to ensure EcomExperts’ full engagement and understanding. This collaborative approach facilitated informed decision-making, enabling us to design a brand identity that was both distinctive and aligned with the agency’s goals.
Outcome
An initial full brand discovery workshop conducted online was instrumental in refining our understanding of EcomExperts’ direction and aspirations. This session provided valuable insights into the agency’s vision and key buying personas, allowing us to tailor the brand identity system to their specific needs. By understanding the target audience’s preferences and pain points, we ensured the brand identity resonated deeply with potential clients.
The final brand identity was well-received, effectively capturing the essence of EcomExperts’ vision and appealing to their target market. The project concluded with the delivery of a cohesive suite of marketing materials that not only positioned EcomExperts for success in their SEO initiatives but also engaged their key buying personas. The new branding not only met but exceeded the expectations outlined in the brief, providing a solid foundation for their future growth and market presence.
