Challenge
Zero Emission Rooms approached Notions Design to refresh its brand to better reflect its focus on sustainability and its expansion into the mining sector. This was a new business so we were given an open brief, as long as it was reflective of the mining industry sector. After gathering detailed insights through a comprehensive brief and interview, Notions Design developed several new concepts. Notions managed the implementation of the new identity system including sales and presentation collateral.
Outcome
A preliminary online discussion with Zero Emission Rooms provided a clear understanding of their brand and marketing objectives with their target audience as our main focus. We crafted a new logo that effectively conveyed their commitment to sustainability and their expanded focus, complemented by a cohesive brand design and a vibrant, memorable colour scheme. The final result was well-received, delivering the necessary marketing materials to support their future projects and initiatives in the mining sector.
