We were asked to take the original brand and re-invent it. The old icon was outdated and did not fit Jeff’s current business model or strategy. Jeff wanted to retain a connection to his original brand but also keep it simple in its updated design.
Jeff wanted to retain his colour scheme, so Notions Design incorporated it into a design with a typographical/retro feel. We used a minimalist cross to depict cross hairs and being “on target” but it also suited the name – The Business Doctor. We tied the imagery and logo design together with a clear and concise slogan and the outcome exceeded our client’s expectations.