Challenge
Grid Construction engaged Notions Design to rebrand their business to appeal to a larger scope of projects. The existing logo and identity were not aligned with the company’s ambitions to compete with larger firms. Notions Design developed several concepts based on a detailed brief and interviews. Once a suitable design was approved, we managed the project for the new identity system and the creation of a Capability Statement.
Outcome
An initial onsite meeting with Grid Construction provided valuable insights into their rebranding needs and the intended target market for the Capability Statement. We developed a new logo that better reflected the expanded business scope, supported by a strong brand that utilized the existing color palette. All parties were very pleased with the final product, which also provided all the marketing collateral needed for future endeavors.
