Challenge
Entry Point Distribution is a well-established company who were seeking a re-vamp of their outdated brand identity. They engaged Notions Design to design an identity that would stand the test of time, as well as move and grow with the business as it explored new directions. We developed a new colour palette and style to reflect their vision for the future and acknowledge their connection with well-known suppliers.
Entry Point Distribution’s strives to be the pre-eminent supplier of fine door furnishings. To achieve this, they needed a brand identity that is modern, fresh and in touch with their target markets – new homes, renovators and architects.
Outcome
Notions Design designed a stylistic “e” icon as the company’s new logo. Modern and fresh in its design, the new logo captures movement and incorporates the connection to handles. It balances a designer “look and feel” with staying grounded and appeals to the needs of their target markets.
This was a great project to be associated with. Thank you Ben Bechelet for trusting Notions Design to re-design your new business venture. A great outcome for an exciting business acquisition.
