A brand refresh ensures a business’s identity stays current and engaging. At Notions Design, we specialise in guiding you through this process to improve your brand’s appeal and relevance.
Assessment of Current Brand Position
We begin by evaluating your existing brand. This involves a detailed analysis of your visual assets, messaging, and overall market presence. We look for strengths, weaknesses, opportunities, and areas that no longer resonate. For example, outdated logos or inconsistent colour schemes can undermine brand recognition and appeal.
Strategic Planning and Development
After assessment, we develop a tailored strategy. This includes redefining your brand’s core elements such as logo, typography, and colour palette. We ensure every aspect aligns with your business goals and market trends. For instance, Biotune Chiropractic benefited from a cleaner, organic logo that better matched their mission and target audience.
Implementation and Launch
With a clear plan, we move to implementation. We update all brand touchpoints, from digital platforms to physical materials. The aim is to create a cohesive brand experience. For example, The British Chippy rebrand, incorporating historical newspaper imagery, helped solidify its unique identity and appeal. Once the update is complete, we assist with the launch, ensuring a seamless transition that maximises impact.
By following these steps, we position your brand to thrive in Perth’s competitive market.