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What is a brand refresh process?

A brand refresh involves updating a company’s visual and communicative elements to align with current market trends. This process can include modifying logos, colour schemes, typography, and messaging. The goal isn’t to completely change the brand’s identity, but to rejuvenate its appearance and relevance.

Key Takeaways

  • Understanding the Brand Refresh Process: A brand refresh involves updating visual and communicative elements like logos, colour schemes, and messaging to align with current market trends. The goal is to rejuvenate rather than completely change the brand identity design.
  • Importance for Perth Businesses: In a dynamic market like Perth, a well-executed brand refresh helps businesses stay competitive, improve brand recognition, and attract new customers by keeping the brand relevant and engaging.
  • Steps in the Brand Refresh Process: The process includes assessing the current brand position, strategic planning and development of core elements, and implementation across all brand touchpoints, ensuring a cohesive brand experience.
  • Benefits of a Brand Refresh: Strengthening brand identity and enhancing market position are key benefits. Updating brand elements helps businesses appear more modern and dynamic, thereby differentiating them from competitors and fostering stronger connections with the target audience.
  • Success Stories: Case studies from Perth businesses like Biotune Chiropractic and The British Chippy illustrate how a brand refresh can increase brand recognition, customer engagement, and overall market presence by aligning the brand with current trends and audience expectations.

Why Consider a Brand Refresh?

Businesses should consider a brand refresh to stay competitive in a dynamic market like Perth. Consumer preferences and market conditions constantly evolve, and an outdated brand can lose its appeal. A well-executed brand refresh can improve brand recognition, reflect growth, and attract new customers.

Deanne Murray / Director.
Thomas Jreige / Director at Cyber Cerberus.
Stephen Wigley / Director at Burning Fruit.
Scott Wheeler / Business Owner.
Susanna Wolz / Chief Content Creator.
Matt Coxall / Director at Biotune Chiropractic.
Jeff Miles / The Business Doctor.
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Wayne at Notions Design was amazing to work with!
We needed a new logo design and branding. Wayne delivered a fresh logo created through the brand workshop, which I highly recommend.
Wayne’s ability to understand your business, your goals and your unique selling points and package them into a modern brand is second to none! Highly recommended for logo design in Perth, brand refreshing and capability statement design.

Chris Crawford
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Wayne from Notions Design has been a pleasure to work with. He is professional, skilled, and experienced, and he went the extra mile to ensure that we were happy with the logo and branding work. Wayne also generously shared his extensive knowledge about ideas and people beyond the scope of his work to contribute to the growth and success of our business. We highly recommend Notions Designs.

Kathryn Mathwin
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After looking through Notions Design portfolio, I chose Wayne to design my brand as his work had a high quality element to the finish product.
I asked Wayne to create something that would be timeless, elegant, high end, and unique. I also gave him minimal to work with, as I pointed out there wasn’t any particular style or design that I liked. In fact, I stated I disliked most of my competitors designs for various reasons. But I had the expectation of him to deliver something fabulous. That he did! I’m so in love with the design. I genuinely feel I have THE best looking brand in the industry.
The process working with Wayne is straight forward. He provides a layout of each stage of the design process. Wayne doesn’t fluff around and has consistent communication during the process.
Highly recommend.

Erin Seuren
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We are so happy with our redesigned logo and can’t wait to roll it out across the company!
Wayne set up an initial meeting where we discussed our products and services, industry, company values and future plans. From there he produced a number of designs, the detail in each incorporating everything we discussed. The process was so easy and the results are awesome, thanks Wayne. Capability statement next……..😃

Debbie Mackay
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Wayne at Notions Design has great personalised service from start to finish, he was always in constant communication while helping us through our design and rebranding process. Wayne made it very easy to know what we wanted and what was best for our business. Met every expectation along the way and the final product was far beyond what we could have expected.

Adam King

Brand Refresh Process Explained

A brand refresh ensures a business’s identity stays current and engaging. At Notions Design, we specialise in guiding you through this process to improve your brand’s appeal and relevance.

Assessment of Current Brand Position

We begin by evaluating your existing brand. This involves a detailed analysis of your visual assets, messaging, and overall market presence. We look for strengths, weaknesses, opportunities, and areas that no longer resonate. For example, outdated logos or inconsistent colour schemes can undermine brand recognition and appeal.

Strategic Planning and Development

After assessment, we develop a tailored strategy. This includes redefining your brand’s core elements such as logo, typography, and colour palette. We ensure every aspect aligns with your business goals and market trends. For instance, Biotune Chiropractic benefited from a cleaner, organic logo that better matched their mission and target audience.

Implementation and Launch

With a clear plan, we move to implementation. We update all brand touchpoints, from digital platforms to physical materials. The aim is to create a cohesive brand experience. For example, The British Chippy rebrand, incorporating historical newspaper imagery, helped solidify its unique identity and appeal. Once the update is complete, we assist with the launch, ensuring a seamless transition that maximises impact.

By following these steps, we position your brand to thrive in Perth’s competitive market.

Benefits of a Brand Refresh in Perth

At Notions Design, we are dedicated to providing seamless advice and manage brand identities and help them understand the need of brand refreshes. Implementing a brand refresh in Perth brings multiple advantages to businesses aiming to stay competitive and relevant.

Case Studies: Successful Brand Refresh Examples in Perth

The following are examples of brand refreshes of real companies or businesses.

Local Businesses

Biotune Chiropractic

At Notions Design, we revamped Biotune Chiropractics’ brand identity to modernise its market image while preserving its heritage. The new logo uses clean lines and updated typography, reflecting a contemporary feel that appeals to their target audience. This refresh included a comprehensive update across digital and print materials, increasing brand recognition and customer engagement.

The British Chippy

We collaborated with The British Chippy to revitalise their brand, aiming to improve visibility and appeal. The brand refresh featured a redesigned logo with traditional elements, ensuring it resonates with existing patrons while attracting new customers. Updated menu designs, signage, and online presence contributed to a cohesive brand image that increased footfall and sales.

Meet the artist
Wayne Curtis

Wayne’s thirst for knowledge and learning sees him continually strive to develop on-trend, unique, and creative solutions to support his clients.

Meet Wayne

Global Companies Operating in Perth

Schindler Group

Our team worked with Schindler Group to align its global brand standards with its local Perth operations. The brand refresh involved updating marketing collateral and digital platforms to ensure consistency. We introduced visuals showcasing Schindler’s technological advancements and commitment to innovation, which strengthened its position in Perth’s competitive market.

KPMG

At KPMG, the brand refresh focused on projecting a more dynamic and modern identity. We updated their visual elements and streamlined the messaging to reflect agility and thought leadership. Consistent integration across websites, social media profiles, and client communications enhanced KPMG’s reputation in Perth, improving client trust and engagement.

Through these projects, we demonstrated how effective brand refreshes could significantly impact local and global firms operating in Perth. Engaging new audiences while honouring existing brand values stays central to our approach.

 

Back to top: Brand Refresh Agency Perth

Choose Brand Refresh For Your Company

Ready to elevate your business with a standout Brand Refresh? Contact Wayne at Notions Design today to rejuvenate your brand identity and make a lasting impression.

Contact us today at [email protected] or  +61 413 866 379.

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  • Attitude
  • Edgy
  • Streetwise
Swagger

By chance we were given a referral by one of our clients for a coffee roasting company. Turns out we had actually worked on their brand mark some 12 years earlier. It’s a small world!

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Swagger
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  • Clarity
  • Corporate
  • Nautical
Darwin Port

Darwin Port was seeking a fresh, new look for their Annual Report but still wanted to use their existing style guide and brand.

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Darwin Port
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  • Corporate
  • Knowledgable
  • Technical
Connectiv IQ

Thomas Jreige, a long-time client and friend of Notions Design, asked us for our help to develop an exciting new brand identity for his company – ConnectivIQ

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Connectiv IQ
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  • Appropriate
  • Fresh
  • Professional
Oasis Landscapes

Oasis Landscapes was referred to Notions Design from another trade-based customer who had been pleased with our work. Oasis Landscapes was seeking a clean, organic logo to reflect their name and core business – landscaping.
 

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Oasis Landscapes
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  • Artisan
  • Cultural
  • Earthy
WA Artisan Food Group

WA Artisan Food Group was referred to us by another client and asked Notions Design to be creative and flexible when designing a logo (and other marks) for their new business.

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WA Artisan Food Group
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  • Clean
  • Cultural
  • English
The British Chippy

Working with The British Chippy was great fun. They came to us seeking a re-brand of an existing business to help them expand and grow in the long-term.

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The British Chippy
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  • Corporate
  • Energetic
  • Professional
Enertech

Enertech came to us through one of our many networking groups. What impressed us most was the sheer energy and enthusiasm the owner had towards his business vision and goals.

 

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  • Memorable
  • Natural
  • Organic
Alchemy of the Heart

It soon became obvious that the business and brand identity of Alchemy of the Heart was very personal to our client.

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Alchemy of the Heart
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  • Approachable
  • Professional
  • Tradesmen
Diamond Concreting

Diamond Concreting approached Notions Design with an urgent need to create a brand identity.

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  • Digital
  • Marketing Collateral
  • Point of Sale
  • Signage
Blackbox

BlackBox Control provides innovative, customisable vehicle tracking solutions that allow management and control of mobile and fixed assets.

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  • Capability Showcase
  • Informative
  • Professional
Geppettos

Our dear friends at Geppettos Carpentry reached out to us seeking a Capability Statement to showcase their superior service and workmanship but this wasn’t the first time we had worked together

 

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Geppettos
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  • Branded
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Tele Radio

Notions Design was commissioned to produce new marketing collateral for Tele Radio Australia. The challenge was to create a Capability Statement-style brochure to target specific industry sectors.

 

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Tele Radio
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  • Dependable
  • Experienced
  • Technical
Dizza Communications

Dizza Communications engaged Notions Design to produce a new brand identity. Since then, we have worked together to design and deliver other collateral items including a Capability Overview – a “must-have” for businesses wishing to submit tenders for contract work.

 

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Dizza Communications
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TripStop

Thank you to the team at Burning Fruit for commissioning Notions Design to re-brand Tripstop, as part of their work in developing Tripstop’s new online experience.

 

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TripStop
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  • Australian
  • Friendly
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Red Ochre Coffee

A mutual business friend referred the Red Ochre Coffee team to us as they were seeking a unique identity for their new coffee brand. The main criteria? It had to say “Australia” to its customers.

 

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