5 reasons to think about refreshing your brand or rebranding completely

1. Look who’s getting all the attention now

A strong well established brand mark may have worked originally, but in this ever changing market businesses have to remain fluid in their thinking. You have to remain relevant. If sales are down and interest in your product or service has dropped then this maybe a good time to rethink your message, your target market and how they see you compared to your competition. Don’t allow another business to steal your clients simply because they are getting their attention. A rebrand or freshen up may make the difference in regaining their attention. Just remember you do not always have to start from scratch, it may just be a fresh new approach to your visual and message, but at the same time still remaining faithful to your original brand. Clearly showing the connection from old to new is a pivotal part in this process.

2. Your business has lost impact and gets lost within all the competition

Striving for market contrast is a key issue in a very noisy, visually stimulating and constantly changing world. If the competition is yelling then you need to yell louder. A fresh style guide with revamped colours can make a huge difference when compared to your competition. Tweaking fonts, colour schemes and new marketing strategies will quite often bring you back into contention.

3. Your business focus has changed

A new service and or change of direction may cause conflict and disconnect with your current client base and any future new business. A rebrand can realign your business with your current market as well as inform a new target market of the changes in direction and focus your revamped business has taken. This forms a very important part of reshaping brand culture and managing change within a business as well as without.

4. Your message is inconsistent

For most companies, building a brand without a proper style guide and or professional help can end up being a bit of a “dogs breakfast”. It is not planned this way of course, it just happens when design and marketing are done on an ad hoc basis by various individuals who may not be looking at the bigger picture. A brand refresh can help to realign your company’s style when it has lost it’s way. If you want your brand to be trusted, then you’ve got to deliver the same, continuous message, style and experience whenever customers interact with you.

5. You want to attract new customers

Your business is travelling well but you wish to increase market share and attract new customers. A rebrand can help by speaking and communicating differently, carefully planned it can be an important step forward in exposing your business to exciting new markets. A good outcome largely depends on the right research and planning before committing.

 

 

 

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